Smartphones: Huawei-Nutzer:innen in Deutschland

Selected insights on smartphones: Huawei users in Germany

• Huawei is more popular among Generation X than other smartphone brands
• 54% of Huawei users are male
• Huawei has a larger share of users with a low income than other smartphone brands
• Huawei users are more likely to live in rural areas and towns than smartphone users in general
• Social justice is more important to Huawei users than to other smartphone users

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors