Wearables: Huawei-Nutzer:innen in Deutschland

Selected insights on wearables: Huawei users in Germany

• Huawei has a high share of users that are Millennials compared to the total online population
• Huawei is more popular among male users of wearables than female users of wearables
• Just like users of wearables in general, Huawei users are relatively likely to have a high income
• Huawei users are more likely to live in medium-sized towns than users of wearables in general
• Learning new things is more important to Huawei users than to other users of wearables

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors