Wearables: Fitbit-Nutzer:innen in Österreich

Selected insights on wearables: Fitbit users in Austria

• The age distribution of Fitbit users and users of wearables overall is fairly similar
• Fitbit is more popular among female users of wearables than male users of wearables
• Fitbit has a larger share of users with a medium household income than other wearable brands
• Fitbit users are more likely to live in large cities than users of wearables in general
• Making their own decisions is more important to Fitbit users than to other users of wearables

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors