Tablets: Lenovo-Besitzer:innen in Österreich

Selected insights on tablets: Lenovo owners in Austria

• Lenovo is more popular among Generation X than other tablet brands
• 54% of Lenovo owners are male
• Lenovo has a smaller share of owners with a low income than other tablet brands
• Lenovo owners are more likely to live in medium-sized towns than tablet owners in general
• Making their own decisions is more important to Lenovo owners than to other tablet owners

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors