Laptops: Microsoft-Nutzer:innen in Österreich

Selected insights on laptops: Microsoft owners in Austria

• Microsoft is more popular among Generation Z than other laptop brands
• Microsoft is more popular among male laptop owners than female laptop owners
• Microsoft has a smaller share of owners with a high income than other laptop brands
• Microsoft owners are more likely to live in cities with over 1 million inhabitants than laptop owners in general
• Success and career advancement are relatively important to Microsoft owners

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors