Desktop-Computer: Lenovo-Besitzer:innen in Österreich

Selected insights on desktop PCs: Lenovo owners in Austria

• 39% of Lenovo owners are part of Generation X
• There is a fairly even split of male and female Lenovo owners
• Lenovo has a larger share of owners with a medium household income than other desktop PC brands
• Lenovo owners are more likely to live in small towns than desktop PC owners in general
• A happy relationship is less important to Lenovo owners than to other desktop PC owners

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors