Waschmaschinen: AEG-Besitzer:innen in Deutschland

Selected insights on washing machines: AEG owners in Germany

• AEG has a high share of owners that are part of Generation X compared to the total online population
• There is a fairly even split of male and female AEG owners
• AEG owners have a similar income distribution as washing machine owners in general
• Washing machine owners in general and AEG owners specifically, live in similar type of communities
• Similar aspects of life are important to AEG owners and other washing machine owners

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors