Tageszeitungen: The New York Times-Leser:innen in den USA

Selected insights on daily newspapers: The New York Times readers in the United States

• The New York Times is more popular among Millennials than other daily newspapers
• Similar to other daily newspapers, The New York Times has a high share of male readers
• The New York Times has a larger share of readers with a high income than other daily newspapers
• The New York Times readers are more likely to live in megacities than readers of daily newspapers in general
• An honest and respectable life is less important to The New York Times readers than to other readers of daily newspapers

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors