Online-Shops: SHEIN-Kund:innen in Deutschland

Selected insights on online shops: SHEIN shoppers in Germany

• SHEIN is more popular among Generation Z than other online shops
• SHEIN is more popular among female online shoppers than male online shoppers
• SHEIN has a smaller share of shoppers with a high income than other online shops
• 25% of SHEIN shoppers live in small towns
• Being successful is more important to SHEIN shoppers than to other online shoppers

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors