Supermärkte: Aldi-Kund:innen in der Schweiz

Selected insights on grocery stores: Aldi shoppers in Switzerland

• The age distribution of Aldi shoppers and grocery store shoppers overall is fairly similar
• 53% of Aldi shoppers are female
• Consumers with a low income make up 37% of Aldi shoppers
• Grocery store shoppers in general and Aldi shoppers specifically, live in similar type of communities
• An honest and respectable life is an important aspect of life for 47% of Aldi shoppers

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors