Supermärkte: Unimarkt-Kund:innen in Österreich

Selected insights on grocery stores: Unimarkt shoppers in Austria

• Unimarkt is more popular among Millennials than other grocery stores
• 54% of Unimarkt shoppers are male
• Consumers with a medium household income make up 37% of Unimarkt shoppers
• Unimarkt shoppers are more likely to live in rural areas and towns than grocery store shoppers in general
• Social justice is less important to Unimarkt shoppers than to other grocery store shoppers

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors