Mobile Payment: TWINT-Nutzer:innen in der Schweiz

Selected insights on mobile payment: TWINT users in Switzerland

• TWINT has a high share of users that are part of Generation Z compared to the total online population
• 54% of TWINT users are female
• TWINT has a smaller share of users with a high income compared to other mobile payment services
• TWINT users are more likely to live in rural communities than mobile payment users in general
• Being successful is less important to TWINT users than to other mobile payment users

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors